Pamela Carvell
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Background
Pamela has been passionate about Marketing since discovering it as part of her BSc Hons degree in Management Sciences, at the University of Manchester.
She worked for Unipart, DDB & Maritz before joining Holiday Inns and becoming Marketing Director EMEA.
She launched her career as a consultant in 1991 and has undertaken major international projects for companies as diverse as InterContinental Hotels and EMI. In one year she conducted Sales & Marketing Audits in 35 5 star hotels across Europe. She has developed a reputation for being both strategic and hands-on, is viewed as one of the best trainers in all areas of Sales & Marketing in the industry and, since first implementing it in a hotel in 1995, is considered an expert in Revenue Management.
She was Industrial Fellow at the University of Surrey, on their Hospitality Management degree course for 2 years.
She was a board member of the Football Licensing Authority (part of DCMS) for 6 years.
She was recently made Life President of the Hotel Marketing Association, after 10 successful years as its Chairman and is very proud of receiving the last ever President’s Award from the Chartered Institute of Marketing, for her contribution to hotel marketing.
Career Synopsis
| 1991 - | Owner Pampas Marketing & Training |
| 1989 - 1991 | Founder Director of Periquito Hotels |
| 1984 - 1989 | Marketing Director EMEA, Holiday Inns Inc |
| 1982 - 1984 | Account Director, DDB |
| 1979 - 1982 | International Account Director, Maritz Int. Inc. |
| 1976 - 1979 | Marketing Product Planner, Unipart |
What they say...
“I met Pamela shortly after I joined Concorde Hotels. She conducted Sales & Personnel Reviews in most of our European hotels, as well our key Regional Sales Offices globally. This enabled us to identify people with great potential and also what was needed in terms of structures and procedures much quicker, than we could have otherwise have done. Her detailed knowledge of Opera was a huge benefit. This totally objective input from an experienced Sales & Marketing professional helped us to achieve a rapid improvement in the performance of our hotels at that time.”
From Francoise Houdebine, VP Sales & Marketing, Concorde Hotels
“I have known Pamela for many years, having first been on the receiving end of a Sales & Marketing Audit conducted by her. I experienced first-hand the positive way in which hotel teams strove to improve their Audit performance each year and the way in which the process helped IHG to develop some of the best working practices and most motivated and professional sales teams in the industry at that time. The Sales Audits that Pamela conducted across InterContinental Hotels throughout Europe for many years, produced far-reaching benefits.”
Michael Marshall, VP Sales & Marketing Middle East & N Africa, Millennium & Copthorne Hotels